Monday, June 7, 2010

SPEAKS TO YOGINIS

Some folks have been mighty offended by this Lululemon ad:


They found it crass. Over-the-top. Low-brow. Embarrassing.

Me? I saw it on the back cover of the most recent Yoga Journal, guffawed with glee, and quickly located my husband so that I could proclaim its genius.

Two things: first, it is an actual concern, this yoga camel toe nonsense--so common that you just end up ignoring it on yourself and others. Second, this was an ad that actually snared me; it made a good point without hem and haw. And for the most part it proved that Lululemon knows its customers and their needs--an ad made of solid market research and conveyed with wit and realism.

Say what you mean, I say. They did. I found it brilliant.

8 comments:

Jessica said...

I believe I chuckled to myself when I saw this. I'm a lover of the Lululemon and their overpriced goodies. And, they make a good point.

~j. said...

Agreed.

La Yen said...

I love the phrase "camel toe," and its seventh-grade brother, "polterwang." I will buy anything from a company that is awesome enough to employ them in their ads.

Rosemarie said...

Hahahaha! That is awesome.

C.C. said...

Literally laughing out loud over this. Too funny and too true.

Tricia said...

what the sam hell is a polterwang?!

and I'd like to have been in that meeting where the the anti-camel-toe engineer is pitching his new technology to the marketing department. :)

that said, I'd like to add, that's a pretty sweet photo, and I agree with your point.

C.C. said...

Tricia, according to urban dictionary a polterwang is the following: the "phantom penis" effect certain pants have upon the female form.
"These new jeans make my ass look great but give me a polterwang when i sit down."

Tricia said...

C.C.....thanks for the explanation....lol...that's awesome.