Some folks have been mighty offended by this Lululemon ad:
They found it crass. Over-the-top. Low-brow. Embarrassing.
Me? I saw it on the back cover of the most recent Yoga Journal, guffawed with glee, and quickly located my husband so that I could proclaim its genius.
Two things: first, it is an actual concern, this yoga camel toe nonsense--so common that you just end up ignoring it on yourself and others. Second, this was an ad that actually snared me; it made a good point without hem and haw. And for the most part it proved that Lululemon knows its customers and their needs--an ad made of solid market research and conveyed with wit and realism.
Say what you mean, I say. They did. I found it brilliant.